3) Ongoing Link Building: Although this is more aligned with our strategy and/tactics to increase our SEO presence,(something we continue to this day), I figured I would mention it here.
When Larry Page and Sergey Brin started Google, one of the primary areas when developing the algorithm besides “keywords'' was websites linking to others. They created this thesis because, historically, peer-reviewed articles with the most credibility and esteem in the academic community were cited the most in future research papers and books.
They applied these same principles to websites. Those with “hyperlinks” pointing to them from similar websites (health blogs, doctors sites, etc.) and high authority (CNN, universities, The Huffington Post, etc.) would help the “keywords” on the website “rank: (or show up on Google toward the top of the results list).
Therefore, when we launched, we developed “Big & Hyper-Local Citations”, (directory links like Yelp, Yahoo Local, Merchant Circle, Health Net amongst dozens of others), PR releases through publishers, & Google Cloud links.
Once we established our foundational links we continued to build links through cold outreach methods for “niche specific,” “high authority,” and“high traffic volume”websites with anchor texts (hyperlink words that link to page) that match the keywords we are trying to rank for.
Now, if you are confused, please don’t feel dumb.
It has taken me over a decade to master SEO. We have two full-time employees on our staff that solely focus on helping Elite Vein Clinic and our clients rank on the first page for desirable terms.
Ranking is not easy… but as you will soon see below, it pays HUGE dividends and is the #1 most profitable channel in marketing if you are willing to be patient and stomach the initial investment.
“Like all things in life, great things take time. Those willing to wait and invest in the long term end up ahead because most are not willing.”